WASHINGTON – Google seems to be a major technological target of U.S. monopoly buster and the European Union (EU) after the U.S. Justice Department sue Apple because it had illegally conspired with the issuer in an e-book market, legal experts said.
In an industry where a company may be close to a monopoly position in recent years, the legal authorities of both sides of the Atlantic Ocean will continue to pursue technology giants such as they are always trying to maintain their market position, they said.
But the dynamics of the technology industry – the pace of change, and economic complex technological and market linkages that bind – they can make their move to more difficult.
“There is a present economic condition in the industry, along with their change of pace, making this industry into the industry should always be supervised by the government,” said Gary Reback, the Silicon Valley lawyer who is involved deeply with the pressure of anti-monopoly against Microsoft in 1990.
“In the technology industry, we get the network effect, which is very strong; no advantage to moving first,” as Microsoft is locking users to program their networks, he said.
“We have everything that makes the industry more vulnerable to monopolization.
Demands replaced with Minister of Justice, Wednesday, at Apple, and five book publishing companies to make aware that there are many variations of anti-monopoly cases; they accuse joined publishers to set prices for e-book.
Apple as a party to resell the products, with their cooperation accused of seeing the dominance of the Amazon in their business.
But unlike the case against Microsoft, which makes the software giant is replaced with Minister of Justice under the supervision of a decade, and similar cases such as Google will block.
Both charges stem from the so-called “monopoly arrangement”: they use their positions to illegally dominate their opponents and beat the newcomers.
The case was a difficult case to prove, but it is no less important to consumers than the network pricing, Reback said.
We will definitely continue to see many cases in the technology industry, “said Gus Hurwitz, of the Center for Technology, Innovation and Competition at the University of Pennsylvania.
But Hurwitz argues that many of the anti-monopoly lawsuits – although not a case against Apple and the publishing company – probably not unreasonable.
“A lot of the acquisition of monopoly is not illegal; we do not want to penalize companies that successfully compete,” he said.
“Given the pace of innovation, it is difficult to say if intervention is needed, even if clearly needed, because these companies cooperate and conspire.
“Microsoft is practically lost in the battle against internet at the time,” he said.
Even in the case of e-book, he said, Apple’s own role is still unclear whether a classic violation of the anti-monopoly law.
“The case against Apple will be more difficult,” he told AFP.
“The industry only five years old … so it was great to see how the case of this magnitude happens to the industry that is still quite young, he added.
Anti-monopoly law expert Joseph Bauer, professor of law at Notre Dame University, said it was important to press tech giants to maintain competition.
“The target of anti-monopoly law not only has many competitors but has a strong competitor who is really able to compete.”
And he demonstrated this pressure is not just coming from Washington.
“The application of anti-monopoly law at least for the better in the U.S. and the Atlantic.
“In the past the EU is quite active in the fight against Microsoft and is now active against Apple.”
“The competition took place the whole world,” he said, noting that the agency worked with the EU to deal with some cases.
Reback who has been involved with many antitrust cases; including representing the complaints against Googel, said authorities need to focus more on search advertising industry dominated by Google rather than social networking, where facebook almost power.
“There are many people who entered the market in social networking. You will not see it in the search. Search is currently a problem,” he said.
“I think the Europeans will demand that they (Google) and I think Federal Trade Commission (FTC) in our country will also do the same.
Google said in a statement that it will continue to cooperate with the FTC’s questions.
“We designed our search results to service users rather than the site, and great things from the open internet is that if users do not like the results that we provide them to move to find on other sites with a single tap.”