When you are ready to start advertising your business, here are some things you might want to remember in creating this campaign winning advertising awards.
Justification
* Must not be compatible with any complaint regarding your company and your products or services. In other words, each objective factual claim, for a product or service offered by a company should be supported by a “reasonable basis.”
Example: An advertisement on the Internet for a stapler that praises the efficiency and accuracy of the stapler and anti-lock must have a reasonable basis in fact.
Representations
* If an ad claims that the product or service is based on a particular standard of proof, known as an express or implied representation, the facts must actually be.
Example: An advertisement cannot say “doctors recommend” use of our anti-aging cream, if in fact, no doctor has recommended that the cream. This is an explicit representation. Moreover, advertising cannot imagine a group of ladies and gentlemen in white coats with stethoscopes research around the neck holding pots of cream for the creation of an implicit representation that the cream is approved and recommended by doctors unless really .

August 1st, 2010
gooddevi