Why does photography matter?
Because it generates more sales. The only way to get more dollars coming in is to make sure more customers see your business and, once they do, get them to trust your business enough to invest in your product or service. One of the most effective ways to this is through photography. When done well, marketing photography will:
1. Grab Your Customer's Attention
You can't sell if people don't know you exist, right? Unfortunately for us, we live in the Age of the Over-Stimulated: everywhere they look, someone or something is fighting for our customer's attention. This makes it difficult for our marketing efforts to break through the noise so they can see us. A great photograph, however, can stop a potential customer in their tracks (or Facebook scroll) and allow them to see (and hopefully realize they need) your products or services.
2. Build Their Trust
Once they see you, customers need to know you are worth the investment of their hard-earned dollars. You've heard the old adage "a picture is worth a thousand words," right? When used strategically, great marketing photos can be used to communicate value and trust a great deal faster (and far more effectively) than any other marketing tool in your toolbox.
Are your photos doing this for your business?
Whether you are DIYing your business photography or you want a photographer to do it for you, strategically upgrading your marketing images can make a HUGE impact on the amount of revenue you generate every year. Here at ShowMe Creative, we want to help you make these changes and make sure that your website, social media posts, brochures, and storefronts become more than pretty pieces of marketing material and instead become vital components of your sales strategy and over-all business success.
Click here to start upgrading your marketing photography today!
OR! Download our go-to guide, Marketing Images That Sell here: